About Jeff Schneider

Jeff Schneider played Division I basketball at St. Louis University and worked 10 years with two national championship coaches as a Sports Information Director at the University of Louisville. His first novel, The Fix, has been optioned to HBO, Showtime, ESPN, CBS, Paramount, Warner Brothers, Clint Eastwood and Spike Lee. Schneider is responsible for Ford Ironman Louisville coming to his hometown. He brought Ironman to Louisville in 2007, signing the first five-year contract, and then did the event in 14 hours. It was his third Ironman distance event. He beat cancer in 2003.

Since coming out in February 2001, numerous journalist have asked where the idea of The Fix came from. In an interview with ESPN’s Dick Schaap, Schneider revealed it came from conversations with an old basketball coach during his days at the University of Louisville that motivated him. The late John Dromo, who also played a hand in bringing Johnny Unitas to U of L, told him recruiting tales about Wes Unseld, Butch Beard, Clem Haskins and many other legendary Kentucky athletes, stories about coaches at other schools he knew were paying players, and the day Adolph Rupp offered him a job anywhere “outside Kentucky” to keep him from recruiting against the mighty Wildcats.

In 2010 Schneider’s story, The Greatest Neglect (Louisville Magazine), prompted city hall to erect a monument in front of Muhammad Ali’s childhood home. Because of the story and the national attention it garnered, the home is now owned by a Las Vegas businessman who is turning the home into a tourist site.

Schneider worked alongside two of sports greatest coaches in Denny Crum and Howard Schnellenberger. While at the University of Louisville he won 24 CoSIDA national writing awards, including four best in the nation stories. He is a graduate of Bellarmine University and Western Kentucky University, with degrees in English and journalism, respectively. He attended Louisville DeSales High. He has three children and one grandchild.